« This can’t possibly be real. | Main | Doctors fleeing the country. »
August 24, 2005
Legoriffic!
Lego is the world's oldest toy company, an analog enterprise wrestling with the more complicated digital world. In the last two years, the fabled Danish toymaker has lost nearly $500 million on $2.3 billion in sales, according to its latest annual report. But by focusing on the reinvention of its core construction toys for kids like Neal, Lego may have found a strategy to help turn around the 73-year-old privately held company beloved by children all over the world.
"It took us a couple of years to realize we were going down the wrong path," says Soren Torp Laursen, the 42-year-old president of Lego Americas. "We are back to our roots."
What Lego really needs to do is fix its fricking website. But it’s good to see the company still alive and kicking...
Thanks to Dazed and Confucius for the link...
Posted by Andrew at August 24, 2005 03:34 PM
Trackback Pings
TrackBack URL for this entry:
http://www.punningpundit.com/cgi-bin/mt/mt-tb.cgi/762